Organization Behavior and Leadership Essay

The Expectancy Theory of Motivation One of the most widely accepted theories of motivation is Victor Vroom’s Expectancy Theory. â€Å"Expectancy theory argues that the strength of a tendency to act in a certain way depends on the strength of an expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual.† (Robbins & Judge, 2007, p.208) [i] In other words, employees will have the motivation to put forth a strong effort, if: They believe the effort will give them positive recognition. (This is called the â€Å"effort-performance† relationship.) That positive recognition must then lead to some kind of desirable reward, such as more money or an increase in status or power. (This is called the â€Å"performance-reward† relationship.) That reward must also be something that fulfills a personal goal for the employee. (This is called the â€Å"rewards-personal goals† relationship.) All three components need to be present for an individual to exert the kind of effort needed to be considered an intense motivation for action and performance of a duty or task. Let’s consider the following example: A company that produces a high quality audio products has recently introduced a new production process in an effort to help the employees meet a goal of high production standards. Supervisor A’s team of employees are not doing well with the production process. Some do not strive to master the process, those that have mastered it are not putting forth effort to reach the goals, and even top-producers don’t seem interested in achieving the goals. After speaking to some of Supervisor A’s team, Supervisor B has discovered that the following concerns are expressed by the team: Some do not feel they can be successful because they believe lack the dexterity needed to implement the process. Some feel that it is not worth the putting forth the extra effort to reach the goals because there is no difference in salary increase for those that meet the goals and those that do not. They believe that performance has to be very slow before it affects the rate of pay. They also say that when a bonus is given, after the withholdings are taken out, the bonus is so small that overtime actually is seen as better way to earn more money than trying to earn a bonus. This scenario lends itself to the perfect situation to implement the expectancy theory of motivation. The employees feel: That there is no recognition for achieving the goal. That there is no reward for achieving the goal. Since there is no recognition or reward, there is no opportunity for employees to evaluated their personal goals to see if reaching the performance goal will help to fulfill a personal goal. The company could implement the expectancy theory by enacting the following steps: Create a specific recognition for those that master process. For those that master the process bonuses can be implemented that exceed those monetary rewards that overtime would bring. Personally interview each employee to discover what their employment goals are and create a personalized plan to reach those goals, make mastering the process one of those steps needed to reach the personal goal. This plan would address all three components of the expectancy theory. However the plan should not be created as one-time policy implementation. Rather it should be tested and evaluated to discover what rewards and recognitions created the most effective levels of motivation. ——————————— [ i ]. Robbins, S. P., & Judge, T. A. (2007). Organization behavior. (12 ed., p. 208). Upper Saddle River, NJ: Pearson Education, Inc.

The Pop

1 Mixtures and Solutions: Candy Chromotography Background Information and Research Biochemists often use this method of separation when studying amino acids or other chemicals from living things. Also they use it to separate a solution with multiple components with different polarites. People use chromoography to find the things in milk,find out what chemicals are in black ink, also determine whether something is hazardous or not. Purpose The purpose of this experiment is to see what kind of dyes and colors are in the candy’s colored coating. Also to see what kind of things are in it. Materials: Candy with a colored coating, like Skittles ® or M&Ms ® (4 different colors) †¢ Rubbing alcohol or isopropyl alcohol †¢ Coffee filters (2) †¢ Tall glasses or plastic cups (2) †¢ Pencil †¢ Ruler †¢ Tape †¢ Foil or paper plate †¢ Table salt †¢ Water †¢ Toothpicks or cotton swabs (4) †¢ Measuring cups/spoons †¢ Clean pitcher or 2-liter bottle Procedure: 1. Coffee filters usually are round, but it's easier to compare your results if the paper is square. So your first task is to cut the coffee filter into a square measuring three cm by nine cm square from a coffee filter. You will need two of these strips to complete the lab. 2. Space four drops of water (or however many colors you are testing) equally distant on a piece of foil or plate. Position one candy of each color on the drops. Give the color about a minute to come off into the water. Dispose of the candy. 3. Using a pencil (do not use a pen), draw a line one cm (1/2 inch) from the edge of one end of one strip of paper. 4. Make four pencil dots (one for each color of candy you will be examining) along this line, about 0. cm (1/4 inch) apart. Underneath each dot, label the color of the candy you will test on that spot. You won't have space to write the whole color name, so try abbreviations like B for blue, G for green, etc. 5. Before you complete the rest of the lab, make a prediction of the components you expect to see from each candy color. 6. Dip a toothpick or cotton swab into one sample of colored water and dab the color onto the pencil dot for that color. Use a clean toothpick for each co lor. Try to keep each dot as small as possible. Allow the filter paper to dry, and then go back and add more color to each dot, repeating this step a total of three times for each color. 7. Prepare the salt solution by mixing 1/8 teaspoon of salt and three cups of water in a clean pitcher or 2-liter bottle. Stir or shake the solution until it is dissolved. This will produce a 1% salt solution. 8. Pour the salt solution into a clean tall glass so that the liquid level is 1/4 inch (0. 5 cm). 9. Tape the strip to a pencil and rest the pencil on top of the jar so that the strip hangs into the jar. The goal is to have the end of the chromatography strip just touching the surface of the solvent solution, with the colored dots above the surface of the liquid. Make sure that the colored spots do not come in direct contact with the liquid in the bottom of the glass. 10. Capillary action will draw the salt solution up the paper. As it passes through the dots, it will begin to separate the dyes. When the salt water is 1/4 inch (0. 5 cm) from the top edge of the paper, remove it from the glass and place it on a clean, flat surface to dry. 11. Repeat steps two through nine (using the second strip of paper and a clean glass) to test the same four colors using the alcohol instead of the saltwater solution at the bottom of the glass. Data and Observations Original Predictions: †¢ The red M&M will travel the farthest and be the strongest. †¢ The The dye in the yellow M&M will travel less and be the lightest color. †¢ [pic] Other observations I noticed was the stationary phase matters. Both the red and yellow travveld to the front but had little separation. Red showed the lowest travelling distance. Discussion and Conclusion: The first part of this section discusses the observations and results of the lab as well as any mistakes that may have been made (or what measures were taken to try to avoid mistakes) and what improvements, if any, you can think of for the procedure for the next time the lab will be conducted. The discussion section of this lab should also include discussions on the following: †¢ A comparison of how each solution (salt water and alcohol) separated the pigments from each color of candy or ink type. Which solution worked better at separating each of the pigments (it may be different for different candy colors or inks), and why do you think that is? †¢ If you had allowed less time for the lab (stopping the separation process when the solution was half way up the paper) how do you think that would have affected your results? †¢ What pigment colors traveled farther up the paper? What pigment traveled the least? Was it the same or different when those pigments appeared in other candy colors or inks? Was it the same or different when separated by alcohol instead of salt water?

IT Project Management Assessment Essay

1. Summarizes how the project manager or team exhibited exceptional and ethical project management practices. Often, the project manager (PM) is faced with an issue that is not easily resolved by theory or the knowledge acquired from formal training. These types of problems are usually not of a technical nature and more often tend to be ethical or human resource issues (Stare, 2011). The satisfactory answer is often debatable and may suit one set of circumstances and yet not another. It is these difficult issues where the PM must draw from their practical experiences, moral and ethical obligations, and sometimes the rule of law. For example, international projects take the PM out of the comfort zone of the local laws and customs that they are used to working at home. In many host countries, doing business results in uncertainty and inconsistencies from the way business is conducted at home. Sometimes a practice that is permissible in the foreign country is not at home (Stare, 2011). Will making a payment to a foreign government official to obtain permits, licenses or police protection be seen as a bribe or just facilitating and expediting to get things done? That is why it is useful to have a set of guidelines. Companies should have a set of best practices or code of conduct to assist them, however, many do not. Here is a list of questions to use and may be proven useful in deciding a correct approach: Are you following rules that are generally understood and accepted for the task taking place? For example, in poker, bluffing is accepted as part of the game. Are you comfortable publicly discussing and defending your action? Would you be comfortable if your friends were aware of it? Is your family ok with it? Would you want someone to do it to you or to your family? What if everyone acted that way? Would the resulting society be desirable? Are their alternatives that rest on firmer ground? Some countries such as the U.S. have a legal framework, the Foreign Corrupt Practices Act (FCPA) for conducting business abroad. For instance, it states with respect to bribery that it is a crime for a bribe to be made to a foreign official or political party for the purpose of obtaining or retaining business or for directing business to another person even if this flows through an intermediary or consultant (Quade, Birkenkrahe, & Habermann, 2012). However, not all payments are defined as bribes. Payments for routine government action are allowed under the FCPA including the dispensing of permits, licenses and police protection as noted in the example. Thus, it is important to distinguish between those that are acceptable and unacceptable by noting the various laws of both your own country and those in your host country. As organizations increasingly adopt the practice of project management to achieve their goals, project managers must be adept in the soft skills, political savvy, and conflict management skills that are vital to project success. Project success relies directly on the ability of project managers to communicate, negotiate, and influence within a project environment that inevitably involves politics and conflict (KENNEDY & HUSTON, 2012). It is important for the project manager to approach difficult issues with care and conduct their affairs within the appropriate ethical and legal framework. Some of the PM guiding principles are gained from the company value statements, and codes of conduct. This will provide the project manager, along with his or her experience, the additional resources to resolve tough situations. 2. Discusses the role of the project manager or team, the organizational setting, the recipient’s approach to project integration management, and obstacles that had the potential of adversely impacting the triple constraints. Some of us are familiar with the term, triple constraint, which refers to the three way conflict between scope, time, and cost. The constraint is often represented diagrammatically by a triangle. What the diagram attempts to show is that if something change in any constraint it should impact the other two constraints in some way. For example, if you increase the scope of a project, this will have the effect of increasing the time taken and thus the cost of the project (DiVincenzo, 2006). Also, if you reduce the time taken, but you are not prepared to reduce the scope, then clearly it’s going to cost more to complete the project. Triple constraint is one of the least understood, but most important keys to understand in project management. The discipline of project management is about providing the tools and techniques that enable the project team and not just the project manager to organize the work to meet the constraints. Another tactic to project management is to consider the three constraints as finance, time and human resources. If you need to finish a job in a shorter time, you can throw more people at the problem, which in turn will raise the cost of the project, unless by doing this task quicker you will reduce costs elsewhere in the project by an equal amount. A project management graphic aid, which is a triangle, can show time, scope, and cost objective as the sides of a triangle, instead of the corners. Project management could used a pair of triangles called triangle outer and triangle inner to represent the concept that the intent of a project is to complete on or before the allowed time, on or under cost, and to meet or exceed the required scope (Anantatmula, 2010). The distance between the inner and outer triangles shows the hedge or possibility for each of the three elements. Bias could be shown by the distance. The example of a project with a strong time bias was the Alaska pipeline which essentially had to be done on time no matter the cost. After years of development, oil flowed out the end of the pipe within four minutes of schedule. The illustration of the time side of triangle inner was effective on the top of the triangle outer line. This was true of the scope objective line also. The cost line of triangle inner, however, was outside since the project ran significantly over budget. This is a good relationship of Performance, Cost, Time, Scope, and shows that a project can pick any three. Projects and initiatives are more likely to meet objectives and achieve success when change management and project management are being both used and integrated (DiVincenzo, 2006). An integrated approach increases the effectiveness of project delivery and increases the chances that sustained change happens. Integration of change management and project management enables the practitioners doing the work to be more aligned, the activities to be more effectively sequenced and the tools being used to be even stronger. Regardless of the specific approach to integrating people, processes, tools and methodologies, integration of change management and project management will provide a more complete approach and solution to creating sustained and meaningful change in the organization. Reference Anantatmula, V. S. (2010). Project Manager Leadership Role in Improving Project Performance. Engineering Management Journal, 22(1), 13-22. DiVincenzo, T. (2006). Project managers stay in charge and out front. Occupational Outlook Quarterly, 50(2), 19-25. KENNEDY, D., & HUSTON, M. (2012). Don’t promote the villains. (cover story). Industrial Engineer: IE, 44(10), 28-32. Quade, S., Birkenkrahe, M., & Habermann, F. (2012). Manage Projects Smarter: Picking Tools for Small and Medium-Sized Enterprises. International Journal of Advanced Corporate Learning, 5(3), 43-47. doi:10.3991/ijac.v5i3.2175 Stare, A. (2011). THE IMPACT OF THE ORGANIZATIONAL STRUCTURE AND PROJECT ORGANIZATIONAL CULTURE ON PROJECT PERFORMANCE IN SLOVENIAN ENTERPRISES. Management: Journal of Contemporary Management Issues, 16(2), 1-22.

Global Justice & Global Poverty Essay Example | Topics and Well Written Essays - 1500 words

Global Justice & Global Poverty - Essay Example Some of the constutuents that measure living standards include the per capita, age of people and life expentancy among others. There is the fear of the gap widening more in the years to come if no action has taken place to curb this problem. Inequality is massive in the decision making of policies in the international political and in financial insititutions.John Rawl explains this in his theory on global liberties. They exist in form of both global economic and political basis. â€Å"There is uneven distribution of resources in the world† (Pogge, p34, par 3); hence, causing inequality in the living standards. Discrimination is another factor that leads to inequality especially when the poor people are discriminated in relation to their economic status the society. Many peole are dying in East Bengal due to lack of food, medical care among other basic needs. This shows how much inequality has affected the world today. It is possible to evade poverty among such poeple through a pplying several policies. This paper will focuss on the effects of global justice and the increasing cases of global poverty. It also analyzes possible solutions to this problem so to achive lower levels of poverty cases if any. The issue of double standards has also been addressed in this paper. However, double standards is not justified whatever the situation. Global justice has become an issue in political philosophy arising from the unjust state of the world today (Pogge, 2007, p345). Thinking about global justice in the world today involves a double standard. This involves two broad parties to achieve global justice. The first party is at the individual level while the second is the government level. Teh context of global justice is the impartiality that bhas been created in the world today. This is because people believe that their duties to family members, friends and their personal issues are more important than those of strangers. This makes them less concerned about issues of people who appear to be strangers to them. The government also contributes to the state of glodal injustice through the various policies they make for their cirtizens. This is because they make policies with their citizens in mind only, not considering those of other countries. â€Å"This has also led to some of the conflicts existing between some states† (Schaefer , p23 par4). Global justice is the main cause of global security because injustice causes certain feelings in people like anger and humiliation. These feelings cause violence among societies in the quest for justice. For instance, the poor feel that the wealthy people in the society are the cause of their poverty. Such feelings trigger violence and in long run lead to wars in the world. Philosophers have tried coming up with theories to solv ethe problem of global injustice in the world today. An example of such a philosopher is John Rawl. He explains how to achieve justice in the world both on the basis of eco nomic status and political inequalities. Morality is also another factor to consider when seeking to ensure justice (Pogge 2007, p34). This is because it is morally upright to ensure equality in the society. Some theories term injustice and inequality in the socity as an immoral act. However, the theory of Rawl explains clearly on how to curb the problem of injustice in the world by avoiding discrimination. He explains that making decisions should not be on the basis of teh economic status of a person. It ensures that

INTRODUCTION TO ACCOUNTING Speech or Presentation

INTRODUCTION TO ACCOUNTING - Speech or Presentation Example For example, the cost of sales amount represents the total amount of cost that was incurred or during the same accounting period as when the sales output was made. The purpose is to ensure that the gross profit and the net profit are generated from deducting the same period costs and expenses to the same period revenues (Dyson, 2010). Relevance concept states that all data gathered and presented must be relevant to the decision making process (Noreen, 2008). If the manager plans to set up a branch in Scotland, the manager needs relevant data from Scotland, not from China (Dyson, 2010). Additionally, the raw materials information is relevant to the management’s decision as to replacing the current raw materials with higher quality raw materials (Weetman, 2006). The move is set to increase the customers’ demand for the company’s products and services. Reliability concept states that some misstatements of the company’s financial report accounts may reduce the readers’ reliability on the financial reports (Dyson, 2010). For a report to be reliable or trustworthy, companies are required to have an independent or external auditor submit a report as the trueness of the financial reports presented to interested parties (Verzuh, 2005). On the other hand, the amount paid is recorded as a debit to taxes or licenses or business permits. The company will also record the credit to cash for the year 2012. Consequently, the amount paid increases the expenses shown in the income statement. Similarly, the balance sheet will show a deduction amounting to  £4,800 and another  £4,800 for the entire 2012 annual accounting period ending December 31 2007 (Drury, 2006). The company should record a debit to accounts receivable. The account title represents the amount that the customer promises to pay at an agreed future time. Similarly, the company will record a sales amount in the sales or revenue section of the client’s financial statements (Dyson,

Effect of stigma on people with mental illness in the UK Dissertation

Effect of stigma on people with mental illness in the UK - Dissertation Example The intention of this study is mental illness as one of the major concerns in global disease burden. It has a significant impact in the quality of life of people suffering from mental illness and yet there is the prevalence of low levels of treatment seeking and follow-through among patients. This situation poses a crucial concern since it places patients in higher risks, and at the same time, it curtails the effort of heath care providers, such as nurses, in giving the appropriate care to mentally ill patients. One major identified reason why mentally ill patients do not seek treatment or attend follow up is stigma. Stigma is ‘a social construction that defines people in terms of a distinguishing characteristic or mark and devalues them as a consequence’. The categories create an invisible demarcation separating people with the distinguishing mark from those who do not. However, it is not just attributes but language, labelling, also plays a critical role in fortifying the distinction As such, stigma perpetuates the divide between the person that is labelled as deviant from the person that is deemed normal. In this context, stigma is ‘a collection of negative attitudes, beliefs, thoughts, and behaviors that influence the individual, or the general public, to fear, reject, avoid, be prejudiced, and discriminate against people with mental disorders’. Thus, stigma contributes to the continued exclusion and dehumanisation of people who are suffering from mental illness.... In this regard, this study intends to address the question what are the effects of stigma on people with mental illness in the UK? Rationale Stigma is one of the major reasons why people with mental disorders does not seek treatment, are reluctant in attending follow through and are experiencing continued exclusion and dwindling quality of life (Lauber & Satorious 2007; Pinto-Foltz & Logsdon 2008; Ross & Goldner 2009). This condition gives rise to the urgency of the need to attain a better understanding of the effects of stigma to people who are suffering from mental disorders. This is essential in order to authentically address their predicament, and create a platform wherein their voices may be expressed and heard. In addition, this study is vital as it helps in clarifying the possible role of nursing in de-stigmatisation of people with mental illness. Aims and Objectives Recognising the significant influences of stigma in the life of people with mental illness and its implications in the nursing practise, the research aims the following. To identify the effect of stigma to people with mental disorders To determine the approaches being undertaken to address the issue of stigma vis-a-vis mental illness To establish the role of nurses in stigmatisation and de-stigmatisation of patients with mental illness To understand the function of language in the context of stigma To know the extent of the changes in the perception of stigma vis-a-vis people with mental disorders Overview Fig. 1 Overview As stigma is a social construct and phenomenon that afflicts and affects the life of people with mental disorders, it also influences the family, community, health care providers and

Disaster communications Essay Example | Topics and Well Written Essays - 250 words

Disaster communications - Essay Example Consequently, the soviets were quick to react and sent two fighters so that they can intercept the intruding plane. After dialogues between fighter pilots and soviet control, the fighters were able to locate the Korean plane quickly and attempted to contact the pilot of the passenger plane. However, after failing to get a feedback from the pilot, one of the fighters lost patience and fired a missile to the plane, making it to plummet into the Sea of Japan, leaving 269 people dead (Grier, 2013). This is a clear illustration of how poor communication can result to severe damages such as death and destruction of equipment. The incident claimed innocent lives due to poor communication. A single action that would have prevented this occurrence was swift responding. The pilot of the Korean plane would have responded to the soviet fighters because he was aware that he was flying on unauthorized space. In the event that he had communicated adequately, the fighters would have allowed the pilot to use the Russian space. Conclusively, implementation of proper communication is possible and prevents occurrence of similar incidents in

Public health and road safety in Australia focus on NSW state Essay

Public health and road safety in Australia focus on NSW state - Essay Example This document examines the validity of this approach with respect to the current situation in New South Wales, Australia and provides justification for the involvement of the public health department in this initiative. It raises points as to why road safety merits the interest of the public health department and is a necessity for the improvement of overall public health. Public health, as defined by the National Public Health Partnership (1998) is â€Å"The organized response by society to protect and promote health and to prevent illness, injury and disability†. Considering that the main focus of the public health department is public health, it is apparent that road safety, which accounts for numerous injuries, disabilities and death in the population is also a point of concern for the public health department (PHD). Road traffic accidents are known to claim over 1.3 million lives a year all over the world (WHO 2011). In Australia alone, 1507 fatal road traffic accidents w ere reported in 2009. New South Wales accounted for 453 of these (nearly one third) (RTA 2010). Considering that each of these incidents could have been prevented, it is obvious that there is a lot of scope for improvement of road safety. A review of the statistics reveals that alcohol and fatigue were quite often the cause of road accidents in the state.

Strategic Information Management Essay Example | Topics and Well Written Essays - 3750 words

Strategic Information Management - Essay Example This essay discusses that for any organisation, the strategic planning begins with clearly demarcated missions. The mission of an organisation defines the fundamental purpose of the company in the industry with respect to products or services it provides to the customers. It is the mission of an organisation which describes the cause for existence of the company in the market. Furthermore, the mission statement also tells about the abilities by which organisations seek to compete in the market and peruse success. On the other hand, strategies initiated by any organisation explain the limitations under which the company can conduct its business operations. The strategies of organisations are developed and implemented by management which describe the geographic restrictions, market operations, methods of conducting business and development of products or services. The mission of an organisation is translated in every deeds of organisation, and therefore the strategies are developed in such a way so that it can provide a framework about accomplishing the mission. There is a direct relationship with adoption of any strategy and mission. Apart from the mission of an organisation, the business environment on which the organisation operates its business also has direct relation with the adoption of strategy. The business environment levies several restrictions on an organisation and therefore has substantial impact on the possibilities and activities of organisation. Before developing a strategy, organisations need to identify the business environmental forces which can impact on the business. ... Numerous environmental aspects such as political, social, cultural, and competition among others have significant impacts on the strategies taken by organisation. It is significant for any organisation to understand purposes, scopes and objectives of business through mission statement, to recognise the internal and the external business environment and accordingly develop strategies which are consistent with the industry as well as the business. The following diagram will describe the relationship between strategy, organisational mission and business environment: Source: (Saleem, 2006). Strategic Planning Process A recognised strategic planning procedure has five basic steps which are illustrated in the following diagram: Source: (Hill & Jones, 2009). Formulate The Mission And Major Business Objectives: The first phase of strategic planning is creating the mission statement which delivers the outline or background within which the strategies will be framed. The mission statement of a n organisation has four key components which are: 1. Statement for cause of presence for an organisation in the industry 2. Statement of few anticipated future circumstances 3. Statement of crucial values that the organisation will promise to the stakeholders and, 4. Statement of main objectives The mission will provide what an organisation is for, such as the mission statement of Kodak provides customers with the solutions they require to capture, save, and share images, or in other words, the presence of Kodak in the industry is to deliver solutions reading photos to the consumers. The mission of Kodak is customer centric which concentrates on fulfilling the photo requirements of customers (Hill &

Business Plan Essay Example | Topics and Well Written Essays - 3000 words

Business Plan - Essay Example The services to be offered will be of high quality as well. Food served will be in accordance with the health code so as to ensure good health for our esteemed customers. The main target customers of the business will be the young people especially those in college. About two to three employees will be hired to assist in offering services. The cart will be moving around the street to places where there are more customers in order to maximize sales and revenue simultaneously. The business is expected to grow steadily in the foreseeable future. More meal carts will be opened in the future as a strategic growth. Marketing will be done through the cheapest methods so as to minimize operation costs. The mission of the business will be to provide high quality foods at a low price and acquire steady growth. Introduction A business plan is a document that states the goals and objectives of a business that is about to start. It also states how the goals are to be achieved and the strategy whi ch are to be applied. In addition, the business plan states how the business will be financed as well as how the initial set up of the business will be. It can also show the cash flow forecast for the first few financial years. This article represents a business plan for a meal cart that is about to start at Cambridge, Grand Arcade. 2. ... The business has a long term plan of opening several service centres within Grand Arcade. The business will concentrate more on fast foods since this is what most people like. The business will be a sole proprietor but will have a number of workers who will assist in service delivery. I will be the sole owner of the business. I have experience in business management and therefore I have the ability to prepare budget and business cash flows. I will also take the role of bookkeeping and overseeing all the activities of the business. Classy foods meal cart will create a strong brand name within the town and thrive to get a large share of the market (Hormozi et al. 2002). The business will concentrate more on fast foods since these are the once that have a comparatively higher demand in the city. Many people who dwell in the urban centres prefer fast foods for lunch. In addition, fast foods do not require much capital to start off. The main customer targets will be the young people. This makes fast foods choice a viable idea. Many young people like eating snacks, hotdogs and ice creams among other types of fast foods. The business will also be selling other types of foods. However, these will not be part of the major products. The business will ensure that it satisfies all groups of customers- young, old and kids. 2.1 Location The location of the business is very important for its competitive advantage. It should be located in a site where it is visible to the potential customers. A meal cart has an advantage in terms of location since it is mobile and it can move to where customers are. Classy Foods Meal Cart will be operating along the major highways of Cambridge but will be centred at Grand Arcade. Most of its operations will be along Victoria Avenue,

Welfare and Cigarettes Essay Example for Free

Welfare and Cigarettes Essay With the increased health problems that caused by smoking, more and more people think that the production and sale of cigarettes should be made illegal. However, these people tend to ignore that the positive outcome of cigarettes business brings to the society. They also falsely believe that prohibition of producing and selling cigarettes will lead people to adopt a healthier living environment. Cigarettes business is one of the most profitable industries in the world. The government receive huge amount of taxes from cigarettes companies and it actually uses the money to help fund the welfare program, in which a lot of people can benefit from. Making production and sale of cigarettes illegal will definitely hurt the income of the government, and add pressures on many people who are in need of welfare programs. Some producers of cigarettes will probably keep the business running under the table, as they are still attracted by the humongous profit. This will create more problems that it actually has. It may cause chaos to the community, since smokers can go depressed and do harmful things without having cigarettes. It may also increase crime rate, since people have to trade cigarettes illegally; it can burden the government, since the government needs to spend more money on hiring people to stop the illegal sale and purchase of cigarettes. The potential negative effects on the illegalization of cigarettes are clearly telling us that it is not a desirable approach. In addition, many smokers know that if they consume too many cigarettes, their life will be thread with various health problems; however, they still choose to smoke without worrying about their future health. If they have already cared less of their health, they could find way around to purchase cigarettes and smoke anyway even knowing that is illegal. Thus, it cannot provide people with a healthier living environment. In conclusion, the government should not make the production and sale of cigarettes illegal because it will harm the society economically as well as create more problems that it actually has. The cost of illegalization of cigarettes outweighs the advantage of it, thus they should not make producing and selling cigarettes illegal.

Pet food recall Essay Example for Free

Pet food recall Essay A recent recall across the United States and Canada has pet owners in frenzy. More than 60 million cans and pouches of pet food have been recalled as they have been linked to 10 cat and 6 dog deaths recently. The manufacturer sells food under 95 different brands, including Wal-Mart, Iams, and Safeway. As of yet the specific ingredient linked to the pet deaths has not been determined. Speculation links the liver failure of the cats to a wheat gluten ingredient. The FDA said that wheat gluten itself would not cause liver failure, but if it was contaminated with metal or mold toxins it could cause liver damage. The chief executive of menu foods, Paul Henderson issued a statement saying, â€Å"Our hearts go out to all of the pet owners across Canada, the United States and Mexico for any losses they experience and certainly for the worry this incident may be causing† (â€Å"Company behind pet†, 2007). Pet owner’s expectations when buying pet food are to keep their pets happy, healthy, and well fed. Many of the products recalled were manufactured under the best pet food names in the industry. Pet owner Chris Wood says â€Å"We love our pets just like children. They are not careful enough with the ingredients they put in pet food. That’s scary† (Molina, 2007). Pet’s are companions that owner’s have a deep responsibility to care for. Implications caused by this recall include worry for one’s pet, having to find a new brand of food not manufactured by menu foods, and in the worse case scenario losing one’s pet to liver failure. The worry alone is taking time and energy from pet owners across the United States, Canada, and Mexico. Pet owners are not only returning the recalled food but are taken precautions that cost a lot of money to ensure the safety and well-being of their pets. A veterinarian at the Animal Medical Center on the East Side of Manhattan, Dr. Ann Hohenhaus, said one cat died there over the weekend of kidney failure linked to the recalled food. Hohenhaus said the Animal Medical Center has tested 143 animals for renal failure since worried pet owners started taking their cats and dogs in for blood and urine tests on Saturday (March 18th, 2007)†(Mathews , 2007). Retailers are taking all measures to reassure pet owners. After the recall â€Å"PetSmart general manager Gary Brown said, ‘Everything on our shelves is 100 percent safe for your pet’(Molina, 2007). Petsmart is offering a full refund on all food purchased between December 3-March 6. A Long Island family whose two year old bull mastiff, Princess, died as a result of the recall are suing Menu Foods. Princess ate nothing but Nutro Foods all of her life and passed away from liver failure. The family is absolutely devastated by their loss. The family filed a lawsuit â€Å"Wednesday against Nutro and manufacturer Menu Foods. The lawsuit, filed in state Supreme Court in Nassau County, seeks unspecified compensatory and punitive damages, said Bobbs attorney, Kenneth Mollins†(Mathews, 2007). Quite often consumers put much research and time into products they purchase. When a consumer makes a purchase they assumed the manufacturer is offering a product that will be satisfactory and meet standards. Menu foods did switch to a new supplier for wheat gluten. As of the March 6, 2007 issued recall Mend Foods has once again changed its wheat gluten supply and is once again stocking shelves with premium pet food. Menu Foods expects losses of 24-60 million dollars for this recall and lawsuits that will prevail as a result of the contaminated pet food.

Food Safety Contamination Types and Causes

Food Safety Contamination Types and Causes Introduction Food safety refers to the guarantee that must be given to consumers that the food is safe for consumption. If this is not the case then the food is contaminated. Food can be contaminated in different ways. Some food may already contain bacteria or foreign body but on the other hand food may also be contaminated if it is not handled properly. Food contamination can be in different ways namely: Biological contamination Physical contamination Chemical contamination In order to prevent food contamination the food must be handled and store properly. This can be done by using and apply proper conditions and measures. In this report we’ll be seeing 3 cases of food contamination, the measures and solution that need to be taken in order to prevent them. Case study 1 Question 1: Analyze and discuss the type of contamination and provide examples. According to the information provided in case study one; it’s a case of physical contamination. Physical contamination can be any foreign body found in food. Foreign objects can include hair, plastics, wood or even jewelry. This case is a typical physical contamination due to foreign body found, that is the beetle’s wings (dark color fragments). The drugstore beetle lives in warmer and dry climate. It feeds on dry products such as dried herbs, cereal products, bread, etc. The factory is an excellent place for the beetle to live and feed. The beetle’s wings were identified by a light microscope and concluded that it’s the Biscuit beetle or the Drugstore beetle. The record of inspection also shows that the insects were present earlier in the premises of the industry. This means that there had not been an effective pest control and those insects were not eradicated. The phosphatase test shows that the insects were exposed to high temperature during the baking of the biscuits, this result shows two possibilities: The insects were already in the premises of the building and fell into the product during baking or, The raw products used to make the biscuits (such as flour, herbs for flavoring, etc.) already contain the insects and were used without examined properly. Concerning physical contamination, the contaminated food can contain any foreign object even condoms! August 2010, Philip Hodousek, a California man says he ordered a French soup and found a condom in it which he thought was melted cheese. He has settled a lawsuit against the restaurant: Claim Jumper. At first the restaurant denied that incident but after the condom was sent for a DNA test and revealed that the DNA present was neither for the plaintiff nor for his wife. According to City News Service, his lawyer rejected an offer of $30,000 because he was proved innocent and was accused of putting the condom in the soup to scam and to destroy the reputation of the restaurant. (Dennis Romero 2010) By an early morning, walking alone in a subway you can get stabbed by a 7 inch knife but now the problem is you can get stabbed by eating one! According to CBS News, John Agnesini, 27 years old, found a 7-inch knife while eating his sandwich that he bought at a subway in New York. Luckily he noticed it at time and hasn’t got any physical damage but he fell ill with severe stomach issues for hours after eating it. He settled a lawsuit against the subway and the case seeks for about $1 million indemnity. (CBS News 2008) Here are some examples of foreign body found in food which make them a physical contamination: A man found hair in his steak at West Bend restaurant.(Dan Benson,2008) A woman found a metal bolt in her hamburger at Applebee’s restaurant in Albuquerque.(KOB News, Danielle Todesco,2014) A â€Å"nose ring† was found in a children’s breakfast at McDonald. (Taylor Berman,2012) As we have seen, there a lot of foreign objects that was found in many restaurants or fast foods. This has negative effects on the reputation on the restaurants or on the consumer itself. Many precautions and control measures should be taken to ensure safety in consumable products. Question 2(a): Effects of physical contamination. Physical contamination can lead to many hazardous effects. One of the many is physical injury. As we have seen, the metal bolt found can lead to serious dental injury. There are also broken glasses found in food which can cause gum bleeding and injure the lining of the gut. Some foreign body can even cause suffocation as they block the respiratory system. Foreign objects can bring along harmful microorganisms in foods. This can result in food poisoning. Objects such as hair, needle or condom can bring many diseases, in some cases: incurable. Another adverse effect is for the establishment itself. The reputation of the institution can be ruined; even it can cause the organization to be closed forever at some level depending on the case. The establishment can make great loss because of legal actions and lawsuits. There is great loss of food as the food become spoiled and cannot be used. Question 2(b): Controls to prevent physical contamination. Physical contamination occurs by accident. Therefore, there are certain controls and measures to prevent it. First of all, the most common physical contamination is hair found in food. So, first of all we need to be sure that employees are following the policy of the institution. They must wear appropriate protective clothes. A human being loses 50-75 hairs a day; food handlers should wear a hairnet or a hat. Staff should not wear any jewelry and cuts covered with plasters should be waterproof and need to be tie properly as it may fall during handling of food. Staff should also be responsible as they must have good personal hygiene. For example: nails need to be cut neatly as it can break and fall into the food. The establishment should have a good maintenance program to ensure durability in machine equipment. Broken equipment or machine in repairs should not be kept near preparation of food, this increases the risk of food contamination. The building also should be renewed as to prevent paint or other objects to detach and fall into the food. To protect the establishment from nuisance, pest control should be made appropriately. Also, all the cooked and uncooked food should be covered to prevent dust particles or other foreign objects to fall in. In spite of all the measures and security being followed, customer complaints keep increasing. But, controls and measures should be sustainable and to be followed all the time. Managers should ensure that all the security measures are being followed not only for the employees but also for the suppliers. Case study 2 Question 1: Analyze and discuss the type of contamination and provide examples. According to the information provided in case study two, it’s a chemical contamination. Chemical contamination is the presence of chemical substances produce naturally by plants and animals or introduced accidentally, which make the food unfit for consumption. This can be hazardous depending on the substance introduced or chemicals present in high concentrations. As per the case study, Susumber berries are listed noxious weed in U.S. The berries may contain toxic substances but we don’t know exactly at what stage it’s the most toxic. As the berries were cooked and then frozen, we can conclude that heat don’t have an effect on the berries but the consumption number has an effect on the consumer, that is the third person consume a smaller amount of the berries and hence experienced another effects compared to the other two. These conclusions are based on clinical symptoms and also the toxicity of the berries is not well known, so we can say that another substance have caused these effects. For example, chaconine poisoning was suspected and chaconine is found when potatoes turn green. As we have seen, chemical contaminations could be due to: Naturally occurring toxins. For example, the red kidney bean produces a toxic agent (kidney bean lectin). The beans need to be cooked at high temperature for a long time to be out of danger. Other examples are: shellfish, certain fish such as the fugu (puffer fish), rhubarb and potatoes. Reactions during food processing At high temperature cooking such as grilling and irradiation. Environmental contamination It can be from residues from agricultural or other processes such as insecticides, herbicides, pesticides. In japan, mostly all the villages in the village of Minamata were found to be contaminated by consuming fish. Industries throw their waste products containing mercury into the river. Fish were contaminated with these product and so the villages by fishery. (Douglas Allchin n.d) In 2008, sulfuric acid and hydrochloric acid were mix with wine to dilute it. (Reuters 2008) In 2003, veterinary antibiotic nitrofurans (which are banned) were found in chicken. This chemical can cause cancer over long term consumption. (FSA News Item 2003) Question 2(a): Effects of chemical contamination. The effects of chemical contamination can be determined by chemical introduced in the food and also the dose. For example, lack of iron in the body causes anemia but too much iron can cause death. In some cases, effects can be both physical and mental. Substances such as mercury can cause handicap and even death. Other substances can cause damage to our nervous systems. But in light cases chemical can cause: Abdominal pain Nausea Headaches Dizziness Also it causes loss to the organization as the spoiled food should be discarded and it must face legal actions. Question 2(b): Controls to prevent chemical contamination. Establishment involve in the production of food should: Separate chemical equipment from the production of food Chemical equipment such as cleaners and sanitizers should be clearly labeled Ensure that raw materials entering the production line should be checked and labeled Ensure that suppliers are correct, that is, they are using legal substances and in right amount Inspect and control stock regularly Proper waste management. Food handlers should be trained and supervise so as they follow the rules and regulation of dosing or diluting any substances. They must know the purpose and function of the chemical before using it. Chemicals must be stored in designated storage areas or cupboard. Case study 3 Question (a): Discuss the type of food borne illness. Biological contamination refers to biological substances (living organisms) such as bacteria, fungus, parasites, molds and yeast that cause health problems when introduced in the body. Biological contamination exists in two forms: food intoxication or food infection. Food infection is the consumption of food containing bacteria whereas food intoxication is the consumption of food containing both bacteria and toxins (from biological source). Toxins are poisonous substances produced by a living organism which can make harm to human or animals. According to the evidences provided in case study three, this is a case of biological contamination, more precisely it’s a case of food intoxication. This is because the bacteria clostridium botulinum and B toxin was found. Question (b): Discuss the symptoms, sources and effects caused by C. Botulinum The bacteria and the toxin were found in the in yoghurt. The hazelnut yoghurt can be considered as high risk food because of its protein content. The decrease concentration of sugar so as to decrease calorie in yoghurt can be a factor that contributed to the growth of the bacteria. The reason for this outbreak is the bacteria found in cans of hazelnut puree. As it’s an anaerobic bacterium, it grows best in places with less oxygen. Usually this bacterium is associated with can food as inadequate processing of the hazelnut puree can decrease the pH of the food sufficiently to permit the growth of the bacteria. Due to the new formulation, decrease in temperature cannot kill all the bacteria. The rest of the bacteria that survive multiplied in the yoghurt. Toxins produce by clostridium botulinum causes botulism. The symptoms appear after 18-36 hours after consumption. But the time can vary from individuals. If the person infected is not treated rapidly, it can result in death. The early symptoms experienced by infected persons are: Difficulty in swallowing Fatigue Vomiting Nausea Dizziness Double vision The toxins produce by the bacteria can cause severe paralysis as it acts on our nervous systems. At first the patient will experience weakness in arms and neck. If this continues to the chest, the later will have difficulties in breathing as the respiratory muscles will be affected and later on, death may occur. The most serious effect cause by the bacteria is obviously death. But that’s not all that the bacteria will do to a patient. The paralysis cause by the later can be forever. Recovery from this disease can take weeks or even month, some people never recover fully. (WHO 2013) Question (c): Describe and discuss with examples two other bacteria, mentioning the symptoms, sources and effects, which cause food borne illness. Listeria Listeria is the bacterium that is responsible for the disease listeriosis. It is mainly found in soil and water and some animals such as cattle and poultry. It can also be present in food made from raw milk. Unlike other bacteria, listeria can grow in both in oxygenated conditions (aerobic) and conditions where there is no oxygen (anaerobic). It can also grow and multiply in refrigerated conditions which make it very dangerous. Therefore refrigerated pà ¢tà ©s or meat spreads is not advisable to eat. But this bacterium is destroyed by high temperature and pasteurized milk. The incubation period of this bacterium can be about 3-70 days. The infected person will feel weakness, vomiting, stiff neck and fever and sometimes diarrhea. Although it is treated with antibiotics certain measures should be taken to avoid it. A proper sanitation must be done to prevent not only listeriosis but other bacteria. A good sanitizer for listeria is alcohol. Kitchen materials such as knife, chopping board and the raw product itself should be washed properly. Ready-to-eat foods and leftovers should be heated to high temperature and consumed rapidly. Refrigerated food should be kept below 4o C to prevent growth of the bacteria. (Kenneth Todar n.d) Campylobacter Campylobacter is responsible for the disease campylobacteriosis. It is recognize as the main cause of bacterial foodborne disease in many countries. It causes mainly intestinal infection. It is mainly found in raw or undercooked poultry, contaminated water and unpasteurized milk. Contaminated water is also a source of contamination. Many cases were reported because of contaminated water during recreational activities. But most cases it’s by animal or animal products. The major contributor to this disease is believed to be undercooked poultry which is contaminated. Infected persons can experience cramping and abdominal pain, nausea and vomiting, fever, diarrhea (sometimes bloody). This can be after 2-5 days after exposure to the bacteria. Although campylobacteriosis is not a fatal disease but 76 people die every year. This is due to severe diarrhea which makes the body lose a lot of water. Beside those effects, there are preventive methods to limit the proliferation of the bacteria. First of all we must start at the base of the food chain. Farm animals such as poultry should be fed with uncontaminated water. There must be good water systems and also a good waste management because campylobacter can survive in its feces. Animals should be slaughtered according to the rules. Meat, especially poultry should be cooked at significant temperature to destroy the bacteria and raw milk should be pasteurized. (NCEZID 2013) Question (d): Discuss the impact of food borne illness. Food borne illness can have an impact not only for the infected people but its worldwide. It can have an impact on our social life. Some of the infected persons which have not recovered completely must stay in bed for the rest of their life and the medical care must go on. This can be costly. Cases of trauma can erect from individuals suffering from a long time. In another hand, some people are paralyzed for the rest of their life. It can also have an impact socially. If the outbreak is not controlled many people and animals can lose their life. Another impact of food borne illness can be at economical level. Contaminated food and animal should be destroyed. If cases of contamination are reported in poultry, most of the animals should be killed and this results in great loss of money. Money should be invested to have a good water system in order to provide the animals with uncontaminated water. The farm should have a good waste management so that feces are discarded safely. Infected persons won’t be able to go to work and the level of absenteeism will increase. This will decrease the income -in terms of money- of our country. Question (e): Discuss how foodborne illness can be controlled Although cases of foodborne illness keep increasing, preventive measure must be taken to diminish those outbreaks. First of all, the organization must have a good food safety management as well as pest control system and good wastage system. Most of the cases occur by accident or due to inappropriate conservation method or mistake while processing food. As a precaution method, food handlers should be educated in types of foodborne disease, causes and preventive methods. Often we say that people are the key to prevent or to reduce foodborne diseases. That’s why staffs should have a good personal hygiene such as nails must be cut to prevent it from breaking off while handling food or the use of gloves where it’s necessary. Sanitation practices can decrease cases of foodborne illness. For example, if a knife and chopping board is used to cut a chicken, it must be washed thoroughly and sanitized before cutting other ingredients. Chemical sanitizers must be used to kill bact eria as it contains acidic solution; bacteria cannot survive in acidic conditions. Storage areas must be kept clean and controlled regularly. Food items must be well preserved to prevent access to insects and rodents. Insects like cockroaches carry a lot of harmful bacteria. All materials used or food contact surfaces must be cleaned and sanitize before and after work. Cross contamination should be avoided as it may carry bacteria from one item to another. Food must be used before the perishable date. Industries using food in masse must get their raw products from a trusted supplier as bacteria such as campylobacter and salmonella is transmitted by infected water and feces. If the supplier or the farm proprietor does not have a good water system, all the animals can get infected. Food must be stored in such temperature to avoid the ‘danger zone’. The danger is a range of temperature where the bacteria multiply rapidly. Food must be stored below 4oC and cooked food must be served above 63oC to be sure that most the bacteria are dead. Low temperature (below 4oC) make the bacteria inactive, after defrosting the food it must be cook rapidly in order to prevent the bacteria from multiplying. Pre-prepared food and leftovers must be consumed within 4 days and if in doubt, it must be discarded.

The Siege of the Iranian Embassy Essay -- Papers

The Siege of the Iranian Embassy On April 30th 1980 a six man Iraqi terrorist group burst into the Iranian embassy. The embassy in Princes Gate, London, contained 20 people, which included a police constable. The terrorist wanted the release of 91 political prisoners from jail in Iran and a plane for them to escape. If their demands were not met they would execute all the hostages and blow up the Embassy. The Metropolitan Police invited B Squadron, 22 SAS onto the scene. Within hours of the siege starting they had set up observation posts and where monitoring the terrorists. Major Jeremy Phipps who had been in the SAS for 15 years, and had fought in Borneo and Oman now commanded B squadron. He started developing plans to break into the embassy and free the hostages. A high-ranking group of government ministers and officials decided that it would be best to negotiate. For five days the SAS practiced their plans for the siege as the negotiations dragged on. On May 5th the terrorists' patience cracked and they shot dead a hostage, Abbas Lavasani. Listening devices inserted by the SAS picked up the terrorist plans, which included killing more hostages. The time for talk was over. The order to attack came from the top, the Prime Minister Margaret Thatcher, 'The Iron Lady'. The police handed responsibility for the operation to the SAS at 19:07. Fourteen minutes later the assault began, operation 'Nimrod' was now underway. Four SAS men broke into the front of the Embassy after jumping over an adjoining balcony. They blew out the armoured windows with a 'frame charge' (A long strip of C4 explosives). An eight-strong rear team abseile... ...re hostages might have died. The demands could have been met but this would leave the door open for further terrorist demands. The SAS had to protect the innocent and they did it. Even though some of the terrorists could have been arrested there was no practical way of doing this without them still being a risk to the hostages and SAS members. 39 bullets is a lot to kill one man, but if fired from more than one soldier in the heat of battle 39 isn't that many. Terrorists are dangerous; they have a single aim and their target has to be met without regard to life or property. Terrorists lose their right to a fair trial when they use innocent people in an attempt to get their demands meet. I believe the actions of the SAS and the fact that they are still active and operational allows people like us to sleep soundly.

Buffalo Soldiers :: Blacks Slavery History West Papers

Buffalo Soldiers When someone thinks of the west the first things that probably come to their mind are probably Cowboys, Indians, Gunfights and The Gold Rush. Little to no people think of blacks and their contribution to the expansion of the west. This is due to the fact that even though the west was considered free territory blacks were still enslaved tot a certain extent. What people have to realize is that slavery is more mental than anything. Blacks made contributions in many areas of the west: on the ranch, in wars, and also in commerce. In this paper I plan to bring to light a majority of the many contributions that blacks made to help make the American west what it is today. Many people carry the misconception that the west was only founded and established on the accomplishments of Caucasians. This is primarily because during the time of the expansion of the west blacks were still looked down upon so eve if they made a great contribution they were not given credit for it. Blacks gave many grea t contributions to the west, which aided in the success of the founding of that particular part of America and its history. "During the time period of 1863 approximately 3,120,000 slaves were freed (Blacks in the west pg. 55)" Due to this large influx of free slaves many of them needed somewhere to go and jobs to do. So many of the decided to go to the west were they would be able to receive a new chance and new identities. " Black families coming wets in covered wagons established self sufficient all black towns and filed every job from barber, to teacher, doctor to state legislator. This went to show many people that there stereotype of blacks that they were dumb and less human was extremely incorrect. But the main contributions that I will be focusing on will be that of Black Cowboys and the buffalo Soldiers. When one thinks of the cowboys the first thing that comes to their mind, or at least my mind would be a white man riding in the open parries of the West. But in many cases that was extremely untrue. "Nearly a third of all cowboys who helped build the American west were black (Black Pioneers Pg.16)". Many people do not know about this due to segregation. Mainly if not only white cowboys were given recognition due to the fact that slavery had just ended and many people were getting use to the fact that blacks were free and equal to them.

Tom Robinson’s Conviction in Harper Lees To Kill A Mockingbird Essays

Tom Robinson’s Conviction in Harper Lee's To Kill A Mockingbird Harper Lee’s To Kill A Mockingbird is an almost faultless representation of how the â€Å"white† word dominated the â€Å"black† word in the South. The novel shows that a white person’s word, no matter how faulted, was more readily accepted than any black person’s word. Allowing a â€Å"Negro’s† word to be accepted over â€Å"white† word would make southern society less secure in its assumed superiority. The southern â€Å"superiority† over Negroes had existed since the time of the slave trade and continued after the emancipation, out of fear. As long as Negroes were considered â€Å"property,† they were protected by their â€Å"value.† Following the abolition of legal slavery, their economic protection vanished, and the southern white population feared their infiltration with society. Out of fear came hate in the white southern community. Organizations reflecting their hate were created, such as the Ku Klux Klan. Lynchings, unjustified convictions, and severe economic oppression were all part of Negro-life in the south between 1925-1935. With the Stock Market Crash in October of 1929 the United States suffered severe economic depression. With the closing of many mills and plants, unemployment skyrocketed. The economic collapse was painful to all communities, but to the blacks of the South who were already severely oppressed, it was devastating. Farming communities, which were already in a depression before the crash, went hungry and rarely had surplus crop to sell for profit. Crop prices fell nearly 50% between 1929 and 1930. During the depression it was nearly impossible for blacks to find work because unemployed whites were chosen over blacks no matter what their qualific... ...ession, and Harper Lee’s To Kill A Mockingbird is an accurate example of how the historic South treated blacks with severe prejudice. Works Cited Carter, Dan T. Scottsboro: A Tragedy of the American South. Baton Rouge: Louisiana State University Press, 1969. Chalmers, Allan K. They Shall Be Free. Garden City: Doubleday & Company, 1951. Lee, Harper. To Kill A Mockingbird. Philadelphia: Warner Books, 1960. Ransdell, Hollace. "The First Scottsboro Trials (April, 1931) ." The First Scottsboro Trials (April, 1931). 27 May 1931. American Civil Liberties Union. 11 March 2001. <http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_HRrep.html#REPORT ON THE SCOTTSBORO, ALA.>. Vassel, Olive. "The Scottsboro Boys." The Scottsboro Boys. . AFRO-Americ@. 11 March 20001. <http://www.afroam.org/history/scott/scotts.html>.

Organic vs. Inorganic Foods Essay

Introduction Our world today is infested and becoming way more dangerous with all these chemicals. In an effort to increase productivity and confine bigger market shares, the use of fertilizers, pesticides, food additives such as dyes and additives has become so common that artificial ingredients are now outnumbering natural ingredients on many food content labels, and it is the opinion of many experts that this forever increasing use of artificial fertilizers, pesticides, and chemical additives has a direct connection to the alarming rise in cancer rates and other health problems. (Aldrich, P.1) Organic foods are quickly becoming recognized as a reasonable alternative in this chemical loaded world. The focus on environmentally sound agricultural methods and prolonging agriculture is getting the attention of many who are now concerned about what they’re eating as well as the environment. Organic foods are what is happening. They are becoming a part of many traditional diets, and are viewed as an important and essential part of a healthy diet plan. They are also viewed as a reliable and safe alternative to the issues regarding conventionally grown, processed, and packaged foods. Many organic followers believe that once you’ve tasted organic foods you can’t go back to typically grown foods the taste is unbelievable. People are now looking for good food with real nutrition and quality and they’re finding it in organic foods. The realization of a need for quality food supplies is awakening interest in other areas such as environmental stewardship. These concerns range from recycling your pop cans to selecting environmentally friendly household cleaning products. Learning organics provides many easy and interesting ideas that can help you do your part in preserving a healthy, prosperous environment for the people in your family. Body Eating organic foods is the key feature of the natural passion that is taking over the country. Once an interest, organically grown foods seemed to be a major part of the diet of most people. Now with the growing attention on healthy habits and programs that help prevent illness, organic foods are quickly becoming the vital ingredients of the diet in typical America. Organic foods are the fastest growing style in the food industry. In fact, the demand for organically grown foods has increased 20% over last year. Sales of organic produce, for example, are now a multi-billion dollar industry. (Fisher, P. 22) Shopping the Co op has for a long time been the best place to find organic foods. Now with increased consumer interest organic specialty supermarkets are popping up all over the nation. Major supermarkets are also stepping up to the demand, offering organic food departments and organic options in the produce sections of the store. The look of the co-op is expanding to reflect the needs of added customers, and many gourmet oriented offerings are quickly becoming a part of the every day offerings at the co op, which only helps to make food shopping an increasing interesting and fun experience. As far as costs are concerned, those consumers jumping on the organic bandwagon will pay more for organic foods, but they believe that the benefits far outweigh the 5% to 20% increase in cost. The trend in organic food is growing and as competition increases in order to address skyrocketing customer demand, prices will stabilize. Here are a few of the nutrients that were found in higher levels in the organic foods: OChromium is a micronutrient that is low in Western diets. Its deficiency is associated with the onset of adult diabetes and atherosclerosis (hardening of the arteries). Chromium was found to be higher in organic foods by an average of 78%. OSelenium is one of the antioxidant nutrients that protect us from damage by environmental chemicals. It is protective against cancers and heart disease. It was found to be an average of 390% higher in organic foods. OCalcium, needed for strong bones, averaged 63% higher in organics. OBoron, which has been shown to help prevent osteoporosis (along with calcium), averaged 70% more. OLithium, which is used to treat certain types of depression, was 188% higher. OMagnesium, which reduces mortality from heart attacks, keeps muscles from spasming, and eases the symptoms of PMS, averaged 138% more. OIn short, many of the minerals that I most often prescribe to my patients are found in much higher levels in organic foods. ORGANIC VS NON-ORGANIC Variations in Mineral Content in Vegetables. % of dry weightMilliequivalents per 100 gm dry weightTrace Elements parts per million dry matter Ash PhosCalMagnPotassSodBoronMangIronCoppCobalt SNAP BEANS Organic10. 450. 3640. 560. 099. 78. 67360227690. 26 Inorganic4. 040. 2215. 514. 829. 10. 01021030. 00 CABBAGE Organic10. 380. 3860. 043. 6148. 320. 4421394480. 15 Inorganic6. 120. 1817. 515. 653. 70. 872200. 40. 00 LETTUCE Organic24. 180. 4871. 019. 3176. 512. 237169516600. 19 Inorganic7. 010. 2216. 013. 153. 70. 061930. 00 TOMATOES Organic14. 200. 3523. 059. 2148. 36. 536681938530. 63 Inorganic6. 070. 164. 54. 558. 80. 051100. 00 SPINACH Organic28. 560. 5296. 0203. 9257. 069. 5881171584320. 25 Inorganic12. 380. 2747. 546. 984. 60. 8121190. 050. 20 Other studies have looked at vitamin levels of food plants treated with certain pesticides. They showed that application of some pesticides would significantly lower the vitamin levels in the plants they were applied to. This is different than the notion that plants raised with chemicals are low in nutrients because the soil is used up. This shows that chemicals actually reduce the amount of nutrients in plants after application. The nutrients most often affected are vitamin C, beta carotene, and the B vitamins. These nutrients are vitally necessary for the body to withstand the onslaught of chemical toxins. When they studied organic food for mineral levels, the researchers also looked for the amount of the heavy metals aluminum, cadmium, lead and mercury. Aluminum has been implicated for years in the development of Alzheimer’s disease. It’s content in organic food averaged 40% less that in commercial foods. Lead toxicity, which has been in the new a lot lately, can adversely affect our children’s’ IQ. It averaged 29% lower in organic foods. Mercury, which can cause neurological damage, averaged 25% lower in organic foods. (Aldrich, P. 1) Besides the lower levels of heavy metals, there are the chemical residues themselves. The big question is whether or not the accumulation of pesticide residues in non-organic foods is a real health concern or not. Studies have never been able to conclusively show a direct correlation between residues in food and a decline of human health, but there are numerous problems in doing any such study. The first is that you would need a population of people who are free of chemical residues to compare to, and no one has been able to find a group. According to an constant EPA study of fat samples taken from surgeries and autopsies across the country, we are all loaded with chemical residues. Similar studies done on other countries all show the same results. (Baer, P. 1) The clearest studies that we have about pesticide residues and disease are those looking at breast cancer. In the last few years there have been a chain of studies, each building upon the other, looking at the level of ddt, dde, and pcb in women, They have shown that chemical residues in the serum and fat cells of women greatly increase the risk of breast cancer. Since breast cancer is a major killer of women in this country it is reasonable to say that avoidance of pesticide residues in food could save numerous lives and reduce our health care cost dramatically. After 50 years of â€Å"Better Living through Chemistry† scientists have finally shown that breast cancer is associated with pesticide residue, they have yet to prove that it causes numerous other maladies. I am not waiting for them to prove it before I change my eating habits. (Fisher, P. 12) As a clinician who sees numerous environmentally poisoned people with health problems, I am convinced of an association between chemicals and disease. The biggest source of exposure for many people is their workplace, then their homes, followed by air, food and water. Of these the easiest to control are our home environment and our diet. Eating organic food, drinking pure water, and watching our airborne chemical exposure can have profound effects on our health. My friend Steve, who has now gone through an extensive protocol to remove the pesticide residue from his body and had regained his health, will back me up on that. When he added up the costs of his illness in time off work and medical expenses, he found that eating organic food was much less expensive than eating non-organic foods. He is eating better foods now, and my organic garden continues to grow, along with my children. Conclusion The only real problem with organic grown foods is that they are more expensive, and this is because the growers of this produce experience more loss since they don’t use pesticides on their crops. As for the health benefits just think, you wouldn’t want to put any of these chemical pesticides straight into your body, but that is essentially what is happening when you consume these foods that have been sprayed with pesticides. Over a period of time these can cause harm, and this is why organic foods are so highly recommended for people trying becoming healthier. The organic industry has seen an explosion of growth in the past few years. In 1992, sales had already reached $1. 5 billion(Fisher, P. 16). Today the market is worth almost ten times that, and by 2009 it’s predicted the market will double again to be worth close to $32 billion. Consumer demand for natural, organic foods is booming and shows no signs of slowing down. Look for labels that say certified or authentic organic. Labels that say all natural or naturally grown are OK, but they are not the same as certified organic which demands the achievement of certain regulations. Producers and handlers must be certified by a USDA official certifying agent to sell, label, or represent their products as 100 percent organic or made with organic. References 1)Aldrich, Samuel R. â€Å"Which System Can Meet the Food Needs in Today’s World? † Conventional V. Organic Farming. 09 Dec. 2006 . 2)Baer, Firman E. â€Å"Firman E. Baer Report. † Orgnanic Vs. Inorganic. Rutgers University. 12 Dec. 2006 . 3)Fisher, Helen S. Food Safety. Detroit: Gale Group, 2004. 1-29. 4)Lexile. â€Å"Good Food? – Good Food? Ethical Food. † The Economist 9 Dec. 2006: 12. 5)†Wal-Mart Charged with Selling Nonorganic Food as Organic. † U. S. Newsire 14 Nov. 2006: 17-18. 6)Corbett, John R. The Biochemical Mode of Actions of Pesticides. New York: Academic P, 1974. 2-16. 7)Dunn-Georgiou, Elisha. Everything You Need to Know About Organic Foods. New York: Rosen Publications, 2002. 65-82. 8)Lipson, Elaine. The Organic Foods Sourcebook. Chicago: Contemporary Books, 2001. 15-42. 9)Rousseau, George S. Organic Form: TH Elife of an Idea.

OSHA Lawsuit

In this article, there are no details given on what was the nature of the complaints filed by the employee originally, however, searching the internet for other related articles, I found one of a reason for which the employee may had been ruminated, â€Å"OSHA says the employee was fired after complaining about a potentially unsafe situation of finding the building unsecured when she arrived, alone, to open the store. The worker also filed a safety and health complaint with OSHA, which triggered an OSHA inspection that identified two unrelated violations. (Two Whistler's†¦ , n. D. , p. Xx-xx). In my opinion, the employer, Xebec Inc. Could have done a lot to address the situation as soon as It learned of the complaint. First of all, securing the doors of the business should have been of outmost priority, not only to Insure the safety of the employees, but to safeguard the equipment, Inventory and other Items that may been left In the store overnight. Launching an Investigation t o find out why the door was not secured, should not have been a major issue as it was.Making sure the employee's was heard and safety precautions put in place should be a first priority to every employer, these safeguards could not have been costly at all either, there should not have been any excuse. Secondly, the employer should have reassure the employee once the safeguards were put into place, that a situation such as this would be addressed every time she rough it up, to make her feel secure on the performance of her duties.Also, if the employee had any suggestions as to how to better guard her well-being when she enter the store first-thing In the morning, should have been part of a plan of action. Often, employers are not present at all times to Insure that everything goes smoothly during business hours and they must rely on their employees to be their eyes and ears during their absences. Lastly, terminating the employee was not going to end the employer's responsibility to o ther employees and their community.If the store's door was constantly left open overnight, word could have gone out the undesirable members of community as a place where they could commit crimes, therefore, putting the rest of the business owners at risk. References; Todd, E. , & Rodriguez,J. (201 3, January 31 Us department of labor files whistle- blower lawsuit against Helena, Mont. Based xebec Inc.. Retrieved November 8, 2013, Unknown (n. D. ). Two Whistler's Lawsuits Filed over Workplace Violence Allegations Ð’Â » Safety's. Retrieved November 8, 2013, from http://safety's. Com/ Article

Do You Agree or Disagree with the Following Statement

First, computers contain office software as well as recreational functions. If one is not self-disciplined, it is easy for them to lose track of time when they use the internet at home. The home environment is greatly conducive to lounging on a sofa watching T. V or cooking or calling friends over to play video games. You don't feel important and co-inhabitants do not take you seriously. How do you work and not go-to work? Take my friend Emily as an example, she is a columnist. Once she worked at a newspaper office.Chatting on line, watching movies or browsing irrelevant websites are not allowed during work time, so she has to just focus on her work. But this year she started to work at home. She writes articles at home and sends them to editors by e-mails. I thought this would be great as she doesn’t need to spend time on commute. However, she told me that at home she can’t help logging on msn and chatting with people or browsing irrelevant websites, sometimes she even plays computer games.As a result, she gradually became a procrastinator. These days she often starts to finish her tasks near deadlines. Second, working at home makes people isolated. Working in the office provides an opportunity to get along with colleagues. And sometimes colleagues can be good friends, which brings lots fun. Social interaction takes the form of group-energy in the workplace. Most people are extroverts and therefore need other people around to maintain motivation. My sister, Dorinda, is a introvert and nearly has no words.When some mistakes happens in her work and she is critized by boss, she is so depressed that has no energy and persistance to move on. But her colleagues find she is unusual and come to ask the reason. Then they encourage Dorinda and help her check, under all the colleagues’ help, she does better and is usually prasied by boss. Therefore, working with colleagues does better academically than their isolated counterparts. Finally, though usi ng the computer and the telephone at home can help finish some work, it reduced face-to-face interaction with other employees or supervisors.Sometimes, a complex problem can’t be solved only by words successfully, it needs discussions or even arguments that create innovative ideas and strategic decisions. Take me for instance, if I have some questions in my homework, I perfer asking teachers after class rahter than just call him. Through face-to- face interaction, I can see the method and the ways of solving the question and find where my mistakes are. Moreover, boss are more facinated with the traditional way of managing. He eeds to make sure everyone is concertrated on working. In order to make the communications more effective, working at office and face-to-face interaction is necessary. I have to admit that modern technology like computer and telephone does bring convenience to people’s life. They enable people to work at home and make schedules more freely. Howeve r, I still believe that the defects of working at home outweigh its merits since there is no guarantee that working at home enhance proficiency. Do You Agree or Disagree with the Following Statement? Do you agree or disagree with the following statement? Playing computer games teaches us about life. Use specific reasons and examples to support your answer With times changing, there are some newly released computer games designed not only for people to relax but also allows them to live in a virtual world. Some said that these games can expose people to latest innovations, improve their reactions, and do what they are forbidden to do in the real world. However, I disagree that playing computer games teaches us about life. In my opinion, this unreal world doesn’t teach us how to connect with others face-to-face, but it wastes our valuable time. What’s more, those games will bring some life problems. First of all, game players are attracted to these fresh and new games while playing computer games. This causes them to be addicted to the fantasized, unreal world unknowingly. Most of the computer games nowadays are added in on-line function so that they can communicate with game partners, and share the experience of what they played in games with other players. All their life is influenced by game scenes and exciting visual effects, which results in their frowziness and eventually, they are heading towards addiction. Meanwhile, with incorrect thoughts disturbing their minds, they gradually think that they are free to do anything as what the roles do in games. In that virtual world, game players come who from different places form a team, and develop a survival model by killing monsters and enemies with an avenging awareness. However, they would attempt to copy the experience from games to the real world engaging in hostilities in order to solve life problems. This elicits the situation of aggressive and illegal behavior when they suffer from the frustrations such as being blamed by parents, failing exams, having bad personal relationships. Finally, playing computer games for long hours does not teach players how to improve their living qualities, instead, it worsens their health condition. During the period of playing, they would prefer to save time by eating fast food rather than choice different variation of food often resulting in obesity. Also, as soon as they start to play the games, hardly can they stop to rest for a while. This usually causes high pressure. What’s worse, they are willing to sit up all night and continue playing computer games when they should take rest. As a result, it may trigger strokes. Although these computer games do really change the form of entertainments and display the innovations of technology, people currently do not realize that it would become disadvantageous to them when they are over-enjoying than fit relaxation. Therefore, playing computer games does not help people learn about life but lead people to forget the time passing, ignore the interpersonal relationships they have, even more damage their health.

Airasia Essay 7

Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia's largest low fare, no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd. AirAsia is the first airline in the region to implement fully ticketless travel and unassigned seats. However, as of 5 February 2009, AirAsia has implemented allocated seatings across all AirAsia flights, including in their sister airlines, Indonesia AirAsia and Thai AirAsia. In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). LCCT will initially handle 10 million passengers a year. Its affiliate airlines Thai AirAsia and Indonesia AirAsia have hubs at Suvarnabhumi Airport, Thailand and Soekarno-Hatta International Airport, Indonesia, respectively. The airline is also considering founding Hong Kong AirAsia in the future. AirAsia's registered office is in Petaling Jaya, Selangor while its head office is on the grounds of Kuala Lumpur International Airport in Sepang, Selangor. AirAsia operates with the world’s lowest unit cost of US$0. 023/ASK and a passenger break-even load factor of 52%. It has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, has a crew productivity level that is triple that of Malaysia Airlines and achieves an average aircraft utilisation rate of 13 hours a day. AirAsia is currently the largest single customer of the Airbus A320. AirAsia â€Å"Rock India† Campaign This new development is subsequent to AirAsia's huge success of Tiruchirapplalli (Trichy) followed-by Kolkata, Kochi and Thiruvananthapuram (Trivandrum) recording an average of 80% load factor on all four existing routes. Thus, these new services will not only complement AirAsia's aggressive growth in India, but is also feeding more traffic into the country. The reason why AirAsia is choosing India market is because India market is second only to China in growth, as the India market is booming AirAsia has decided extending its footprint with the launch of its direct flights to 6 new routes in the first quarter of 2010. This new services to key metro cities include Chennai, Bangalore, Hyderabad, Mumbai and New Delhi from Kuala Lumpur and from Penang to Chennai. It is also noteworthy to highlight that AirAsia is the only airline from Malaysia which will be flying to Bangalore and Hyderabad from Kuala Lumpur and from Penang to Chennai. The Chennai, Bangalore and Hyderabad sectors will be serviced by AirAsia's A320 aircrafts, Mumbai and Delhi will be served by its long-haul affiliate, AirAsia X via its new Airbus A330 fleet. AirAsia is the only airline which connects to the most points in India from Malaysia with a total of 148 flights weekly. Segmentation To promote India tourism sport and stimulate new travel demands and further tap markets AirAsia is focus on working adult, families and backpackers. Especially to young working adults and families, to travel to Malaysia and thereafter use Kuala Lumpur as a gateway to over 130 routes in Asia, that includes regional ASEAN cities or long-haul sectors serviced by AirAsia X. And to achieve AirAsia objective â€Å"Now everyone can fly† AirAsia will support this by liberalizing the air travel with undisputed low-fares, opening-up the India market to the world and support businesses and more. Database Marketing Approximately 60% of overall bookings are made online through AirAsia website. The remaining 40% of bookings are done through Nationwide Call Centre, Preferred Travel Agents, AirAsia's Airport Stations and Sales Offices. Consumers who choose online purchase ticket have to fill up name, gender, occupation and others information and for consumers who wish to get latest news or promotion from AirAsia they can create an account and become a member of AirAsia. With all database that collect from online booking and sales office, AirAsia able to track their customer and segment them by Demographic segmentation. With these databases AirAsia able to retain consumer by sending E-gift voucher for them. The E-Gift Voucher is an innovative gift for all occasions as well as being a much-appreciated corporate gift for its high perceived value. ) Direct Marketing Offer Planning While everyone is focusing on China market, AirAsia develop and create a wonderful strategy and come out with special offering to their customer to successfully in their business by taken a first move a dvantage extends their business to India and have the advantage of being the first low cost airline in India with using Price Leadership Strategy to attract consumer form Malaysia or India. This allow it to establish itself before competition increases in this low cost segment, apart from competition that already exists across segments (low cost vs full service carriers). This is a major strength, as AirAsia will be laying down the rules and frameworks for the industry in a manner that suits its business and operational model. This also bring cross selling to AirAsia. To add value, AirAsia, under GoHoliday at www. airasiago. com, also offers some great online hotel deals to stretch the dollar where guests can choose their holiday lodgings from over 50,000 hotels, tour packages and ground transfers. Guests are also encouraged to purchase food, supersize their baggage, hot seats online to enjoy more discounts and savings through www. airasia. com. AirAsia's low-cost model, with its ultra low fares and modern fleet of comfortable and spacious aircraft, is undoubtedly an attractive consumer proposition, strong enough to compete with premium airlines. At any time after a booking has been made AirAsia may change their schedules or cancel, terminate, divert, postpone reschedule or delay any flight where they reasonably consider this to be justified by circumstances beyond their control or for reasons of safety or commercial reasons. Unfortunately the Terms and Conditions of AirAsia don't allow for a refund but to protect consumers in the event of such flight cancellation, AirAsia shall at their option, either carry consumer’s at the earliest opportunity on another of AirAsia scheduled services on which space is available without additional charge and, where necessary, extend the validity of consumer’s booking or choose to travel at another time, retain the value of consumer’s fare in a credit account for future travel provided that consumers must re-book within three month.

The Crisis Escalation Spiral

Seductions or hallucinations with violent C] General over-simulation of vital signs. Increased OR,BP,HRS, Sweating C] Verbal threats or gestures CLC Twitching Al Dilating pupils CLC Replicating words C] Increased volume of speech 0 Increase movements episode spacing, irritation Prolonged eye contact C] Refusal to communicate Questioning/Challenging Information – rational questioning seeking a rational response. Power – authority questions seeking a power struggle or attempt to evade the real issue. Refusal Non-compliance with a direct instruction or expectation (an unreasonable response to a reasonable request).E. G. Are you K? – Why you want to know? This behavior often indicates the beginning of a loss of rational control. Venting Verbal â€Å"acting out† behavior. Release of emotional energy Behavior characterized by yelling swearing, and unfocused or non-specific threatening (I. E. , â€Å"angry at the world†). Threatening/limitation Focused, ta rgeted threat of violence or direct intimidation. This unfocused or non-specific threat has now become Focused on you, another, or property. The risk of physical acting out is high.Physical Acting Out Auscultative and displayed physical behavior is a risk in many crisis situations. Behaviors can include self-harm, damage to property and/or assault towards others or staff Post-Crisis Response In the Post-Crisis Response De-escalation can occur at any point during an interaction with an individual in crisis. Tension reduction will always occur, as the energy output in any crisis cannot be sustained indefinitely. Most communication will be both verbal and non verbal. An individual who is losing rational control ill â€Å"feel† our presence and hear our words.Therefore, we wish to create a Supportive, attentive, engaging presentation towards the individual in crisis or conflict. It is important to use CLC Body language is non-threatening and demonstrates us port and confidence. C LC Personal space is respectful and does not violate the space of the individual in crisis. The need for greater personal space increases as the crisis escalates. C] Eye contact is a soft gaze and projects attentiveness, not invasiveness or threat. CLC Respond to the non-verbal â€Å"cues† of the individual in crisis. Facilities moving out of harms way and prevent harm the person in crisis and to self. 2. Projects confidence and support to co-workers during the crisis. The team intervention leader needs to A. C. T.

Global Marketing and the new opportunities and challenges which Mc Dissertation

Global Marketing and the new opportunities and challenges which Mc Donald fast food restaurant faces - Dissertation Example With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives. There has been much innovation in the industry and revamping of menu items to includes things which will appeal to a new type of customer. The developed world is full of perceptive people who are more health conscious people now than ever before; anyone with an internet connection can access a world of information about eating choices, about what is healthy and what is not and access research from all over the world; the consumer is now more aware of his eating habits and the impact they have on his lifestyle and life longevity. Sodium, sugar, oil and carbohydrates are no longer thought to be delicious tasting food choices; they have dire consequences in the long run. Childhood obesity, blood pressure and heart trouble are only a handful of concerns that are becoming the bane of our existence. All of these present a huge challenge to the fast food industry and all the major players. Bringing things into context, the world has never been busier. People are swamped with busy work and social lives and taking out the time to put together a home cooked meal is just not convenient. Adding to that the stress of buying the right food among thousands of choices that stock the supermarket shelves are stocked with has made cooking at home too cumbersome for many families. Furthermore, the Generation X - that grew up getting to learn about and love fast food - and Generation Y - which hankered with fast food since childhood - are going to take their own time catching up with the new eating lifestyle. Combine all of these with the soaring prices of food stuff and this leads to a steady demand for fast food. Therefore the same people are very much dependent on fast food for themselves and their families. Thinking along these issues has encouraged me to research the fast food industry in general and McDonalds in particular to understand what the company is doing to address the se issues now and how these decisions will shape the company and the fast food industry in the future. The reason for selecting McDonalds for this project seems to be quite obvious as McDonalds is the biggest and most relevant player in the fast food business with operations and customers all over the world. The decisions this giant takes will be followed by the rest of the pack. So, what kind of challenges does the Marketing Director face when he creates the strategy to be followed across the board? How does he set to implement the strategy and which tools does he deem necessary for the implementation, such as promotional tools, pricing, packaging, location and advertising? How do the strategies which are set globally translate into local markets? How does the global experience help in deciding local product and service offerings? I think these concerns have never been more relevant than today and are the premise of the paper that follows. 2. Scope and Objectives This project is ba sed on the research conducted in relation to McDonalds globally and in the U.S., Poland, Pakistan, Russia and Switzerland specifically. The scope of this project covers marketing activities of McDonalds in recent years. This paper is not intended to shed light on the