Body Image :: essays research papers

Looking at the ad m all obvious observations can be made. You see a egg-producing(prenominal) bent over a deal. Then you notice the writing on the ad. Then you realize that it is an ad for the widely marketed odor Obsession. Hey wait a minute. When did obsession start making ads where women were bent over on the toilet? Oh, I see. Thats when it clicks. Its not really an ad on the perfume obsession but really a joke or farce on the perfume name. It has become an Obsession for women to have the ideal remains type. Looking at the picture from an examiners point of view, I notice the women and everything closely her. You can immediately recognize why she is sitting on the blast in a fetal position over the toilet. She is anorexic. You can tell mostly by her protruding spine. The spine is seen as the backbone of whatever human being. It is seen as what keeps us standing and walking everyday. It can roughly be said to be our strength. Hers on the other hand is heart-to-heart wh ich is a sign that her strength is exposed. This reminds me of the story in the Bible where Sampson exposes that it is his hairs-breadth that gives him his strength. Now anyone could basically have control over him if they cut his hair. He is now vulnerable to any attacks, just like in the ad. The doll is now vulnerable to all outside attacks whether it be a distemper or even death. To me the creators of this ad got the pathos right, in that they effectively worry the audiences emotions. They would probably be able to draw sympathy and concern from any typical person.In large vitrine across the top of the ad it reads, Obsession and at the bottom in a smaller font it reads, For women. There is one main point that these words ar stressful to get across. It is that anorexia becomes an obsession for women. All around us to day are stereotypical images of how women should look. These images are usually images of models. Many women see these images and feel that they foundert live up to these standards of beauty and in turn bear extreme measures in order to attain that beauty. The ad is sort of cogent us that this is what happens when women try to look like CK models (logos).