Marketing Survey Dettol Liquid Handwash Essay

Following is the questionnaire followed to take up the surveyNeha Who makes the last to buy this ingathering?Kamal I make the decision to buy the harvest-tide.Neha Who else plays a role in this decision making? Is at that place any integrity else whose confidence you take into consideration while choosing this product?Kamal Mostly, I descend as to which product to buy, but my kids and husband likewise voice their opinion some beats.Neha Why did you buy this product and what argon the attributes you look for? Kamal I form been using this product for quite a long time. The main attributes atomic number 18 quality assurance and cost factors. Its re-fill pack is also a broad(a) attribute, as once you buy the pump pack you can remove the re-fill at much lower cost. It is causal agencyably priced and also the dettol is a easily grapplen brand.Neha cod you used any other brand of liquefied potwash? If yes, then what motivated you to try the other brand? Also, what make you come back to dettol? Kamal Yes, I have also used Lifebuoy hand wash. I have tried lifebuoy once or twice, mainly because of the non accessibility of the dettol hand wash in the local computer storage from which I stir the monthly ration. So, when dettol is available, I go for that only.Neha Why didnt you choose to gestate for the new stock of dettol liquid hand wash to arrive? Kamal glove wash is a product of unremarkable use, so availability is necessary. Also, Lifebuoy, dettol and a couple of other brands ar almost similar in price and quality. Thus, there is no incentive in waiting for new stock.Neha Have you been using this product for long? Where did you get information about this product? Kamal Yes, I have been this product for quite some time. I got to know about this product from advertisements in tv set. Also the displays in the store from which I buy most of my daily needs products , also helps me make an cognizant decision as I can compare the prices of differen t brands and also the various discounts and schemes offered.Neha Which store do you go to? Any specific reason to choose that particular store? Kamal I go to the local departmental store in the market near to my house. I choose this store as it is nearby and I can get ein truththing from kitchen products to sanitary products to everything. It has wide variety of products available which makes my job easier.SummaryFrom the above survey, following are the conclusions that can be drawn about the consumer preference and the demand of a daily mundane product of less than Rs. 75/-.Stock accessibility One of the most crucial factors for low price daily products is the availability. As they form the daily needs of the consumers, non availability of the product is not an option. Consumer lead quickly switch to a new brand.Competitive Pricing For daily products like hand wash, face wash etc. pricing plays an all important(p) role in consumer opting for a particular product. As lots of opti ons oblation almost comparable quality and price are available, pricing is very important to thread the consumers.Consumer Loyalty Consumer loyalty also plays a substantial role in the sales of the product in question. A honey oil answer as to why they continue to buy a given product is, that they have been using the product for very long time and never faced a problem. Hence, as long as the product is consistent in quality and pricing, consumers tend to be loyal to one brand as they get used to it.Promotion Advertisements in television/print and display in the retailer store is the main inception of information for the consumers. Attractive advertisements may prompt the consumer to try out a different product and thus effective promotion campaign is undeniable to sustain consumer interest. As the consumer is mainly the budget conscious house wives, discounts and schemes are another effective means to maintain consumer base and also attract new consumers.